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The University System of Maryland has embarked on a multi-year modernization effort to implement a Consortium-wide Constituent Relationship Management (CRM) system to replace an aging CRM system used across the USM Consortium institutions.
Guided by the Governance Consortium Committee and by Project Sponsor, Associate Vice Chancellor for Information Technology and CIO of the University System of Maryland, the Consortium will focus on procuring strategic implementation partners and technology to deliver a future state CRM.
In 1994, a Consortium for Advancement Services was created to consolidate fundraising functions and IT architecture across much of the University System of Maryland (USM). The Office of Advancement Services led the maintenance of Ellucian Advance (Advance), the system chosen for this consolidated effort, and which is the system of record for fundraising activities for all Consortium members:
The goals of the MARYLAND ADVANCEMENT PROJEcT:
A next-generation CRM advancement system would provide the following opportunities:
An updated system would provide robust data to meet modern analysis needs, as well as establish real-time integration with other enterprise systems.
Save time and money by reducing data duplication and manual manipulation efforts.
Consortium members would manage and support their own tool using their technical resources, allowing for more flexibility and control over data elements but also have integration with the larger USM system.
Stay connected with our website to get updates on the following topics soon:
If you have any questions or comments regarding the CRM project, please email the MAP Planning Team. (mapcrm@umd.edu)